Price Comparison Companies Continue Expansion

Across the UK thousands of people are turning to price comparison aggregator sites for better deals on products and services. The web originally introduced the concept through sites such as Kelkoo where customers could search for products and get a range of companies offering the product at their best rates.

This marketing concept was then adopted into the car insurance environment by Confused.com and Moneysupermarket.com and has continued to attract fresh new companies offering similar services.

One of the newcomers to the price comparison insurance aggregators market has been Beatthatquote.com who has gone from strength to strength over the past 12 months. Their latest conquest has been to introduce extended warranty cover for vehicle owners following a deal with Warranty Direct.

It highlights the potential of these price comparison sites to offer a range of consumer products at highly competitive prices and also the public consumer demand for online marketing services.