The Online Insurance War

As the online trend continues there seems to be more and more choice available to the public, if you want cheap car insurance cover Talk Once today!

Added - 05/06/2007

At the motor insurance news desk this week we have been reviewing more articles that appear to be focused on a some what naive belief that insurance aggregators are delivering a new and valuable breath of life to an aged market place offering dull products to bored customers.

In one breath the comments draw focus on the fact that insurance aggregators are absorbing more and more volume of the target audience and yet in the other they commit comment to the fact that whilst the traditional broker model is being hit hard it should not ultimately destroy it. Are we the only people here who think slightly differently. Get real guys, the traditional broker model is being shafted back into creation faster than the preverbal bullet. There is a real online insurance war occurring right here, right now but without the related loud whistles and bangs that occur in a real war.

This online aggression is more like like a cancer than a full scale destructive war, it is spreading slowly but consistently throughout the nation. What is being missed here by many of the analysts is their understanding of the new online media that is the internet.

The driving force behind the insurance market place no longer belongs to the big daddies of insurance such as Norwich Union it belongs to the customers who now have all the information they need at their fingertips. The Online insurance war will continue for some time but unless changes are made to the current insurance aggregator model we can predict the traditional broker model will most certainly continue to diminish whilst the customer continues to purchase insurance cover at the lowest rates possible by the easiest methods ever presented to them.

We guarantee that within the next six months there will be publications commenting on the fact that profits are being slashed as brokers continue to present cheaper and cheaper rates in order just to attract the customer, this will simply drive the extra commercial burden of having to sell add on products to make ends meet. The online insurance war is very real but it does look obvious that many are hiding from the truth hoping it will no doubt go away, the truth is if you are not on an aggregator panel or have a number one ranking website you might as well proverbially behind over and kiss your business goodbye.

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