Niche Insurance

VALUE FOR MONEY CAR INSURANCE FROM TALK ONCE BUY ONLINE SOLUTIONS

In a society moving rapidly toward the internet and aggregators for sheer convenience many insurance brokers are starting to look at niche insurance as a way of continuing to exist. By moving into niche insurance and a specific market place at least you can focus on one specific area and give it 100 percent.

Creating a bespoke product allows you to focus rather than spread you opportunity but you have to box clever and not fall into the all eggs in one basket scenario. Niche insurance has been around for ever but many personal lines brokers are now starting to focus on creating brands bespoke by criteria.

Examples of such niche insurance over the past few years include the massive growth market of car insurance for women, female only motor cover from companies as the Admiral group with Diamond, Esures Sheilas Wheels and Fresh Insurance Ladybird insurance. To truly succeed in a niche insurance market you have to ensure you take on board everything about your audience, make sure you focus on as much as you can surrounding the brand for instance working alongside or in partnership with clubs organisations and associations.

Going into niche insurance with a new brand takes a lot of work and fore thought but dividends can be paid if you do the job right.

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