Cheaper Car Insurance for Men and Female Drivers from Fresh

Male Car Insurance News

Added - 20/03/2007

Women drivers have had it good for some time with all these niche insurance brokers and other other car insurance companies offering female only products ‘just for women’. In this age of ‘equality’ The male motorist would seem to have had it slightly rough as far as getting a good deal on male car insurance well its nice to see a company that is prepared to rewrite the book.

Fresh Insurance based in the West Midlands who ironically have a niche brand of car insurance for women with their ladybird insurance brand have taken the huge step in launching a male car insurance product called ‘First’ for men. This UK car insurance for men product is aimed at putting some level playing field back into a some what disjointed market that we trust will spark other companies to offer other male car insurance brands.

Fresh also confirm that the brand is currently in operation but due to business relocation commitments there is no plan to push the brand until the operation is bedded in. Mike Wall, General Manager at Fresh Insurance explains, ‘We have enjoyed a fabulous success in female car insurance with the ladybird insurance brand but we know there is wholly untapped market out there for men. There are many male motorists who deserve a better deal because they have impeccable driving records whilst we are offering discounts on premiums for all male drivers its those with exemplary records who really do deserve more value.

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