Insurance Aggregators

Over the past few years there has been a massive increase in the amount of insurance aggregators appearing on the internet. With technology ever improving and the amount of people going on line the market is very appealing. Insurance aggregators aim to establish a simple principle; they work with a number of direct insurers and intermediaries and aim to deliver the customer a simple experience of completing one question set in order to return price results from a number of insurance providers.

Insurance aggregators such as confused.com and the moneysupermarket.com have led the way in developing the car insurance price comparison market online however following the honeymoon period there appear to be cracks appearing in the public’s positive attitude toward insurance aggregators.

A recent survey has shown that many insurance aggregators are failing to deliver consistent pricing and the public are finding that filling in online forms can be a real drag especially when the quote engine decides to just throw you out for no reason or with no warning. With this said however there appears to be clear indication that the internet is the way forward in marketing and will undoubtedly continue to grow in popularity. The insurance aggregators are here to stay, it just needs some tweaking to continually offer the customer a better online experience.

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