Cheap Motorcycle Insurance

31. 10. 2008

Bikers deserve the very best motorcycle insurance cover money can buy and they also deserve affordable premiums

full story »

Rise in Premiums Could See More Uninsured Drivers

14. 10. 2008

Fears are growing that the recent above inflation rise in insurance premiums could see a dramatic rise in motor insurance dodgers

full story »

Car Insurance Over the Phone

18. 09. 2008

Why not speak to the experts directly over the phone to get your next car insurance quote

full story »

No Increase to Car Insurance Premiums

26. 08. 2008

Wouldn't it be nice not to have to pay an increase on your car insurance premium next year - Well now you can!

full story »

Online Motor Insurance

13. 08. 2008

Ditch the directory and get your next motor insurance quote online its so fast and so simple

full story »

Online Womens Motor Insurance

08. 08. 2008

Despite pitiful attempts by some car insurance companies to market male car insurance the car insurance for women market is still strong

full story »

Cheaper Motor Insurance Quotes

05. 08. 2008

Get yourself online and shop around for a cheaper deal on your next motor insurance premium

full story »

Are You Paying Too Much for Your Car Insurance

29. 07. 2008

The word is shop around when you get your car insurance renewal

full story »

UK Insurance Industry

23. 07. 2008

The general insurance market in the UK is being reshaped with the intervention of the internet and the interactivity it brings.

full story »

Fully Comp Motor Insurance

20. 07. 2008

Are you one of those people who might be misguided by your fully comprehensive motor insurance cover

full story »


The UK insurance market place is dominated by direct insurance companies who offer all types of discounted general insurance to the public and business market.

The approach to selling insurance direct first exploded on the market place in the mid 1980's with the creation of Direct Line by Peter Wood who later went on to create Esure insurance which includes specialist products such as Shelias wheels, a brand completely bespoke to the sale of cheaper insurance just for female drivers.

Direct Line insurance created a fabulous market campaign introducing the little red telephone which soon became a national icon for insurance in the UK. By the 1990's everyone in the UK recognised the red telephone as the symbol of direct insurance and the gateway to great deals on car insurance and other general insurance products.

One of the key elements to the direct line success was their encouragement for people to get cheaper car insurance by talking direct on the phone. Whilst the internet offers a great way to shop online for general insurance the media of the telephone is still the best way to get up to date advice and support when looking for a fast quote and a great deal on general insurance.

As you might expect the directline insurance business model was soon adapted by many of the established insurance companies who realised the attraction and convenience of shopping direct for insurance over the phone. Companies such as Norwich Union insurance, Churchill and Admiral all now offer direct access to their best deals.

Call centre technology has been good for people to get insurance discounts by shopping direct but this has obviously had an impact on the high street insurance broker.

Whilst talking face to face with a broker has been a traditional way to buy insurance for decades, new generations have found the simple act of picking up the phone more convenient and obviously the quickest way to purchase insurance.

With the intervention of the internet buying insurance online has become another popular method to shop for cheaper insurance.

Many of the major insurers now offer a total online, one stop shop where you can get professional advice and information on buying general insurance.

For many, they can simply type things such as keyword car insurance and they are presented with a choice of websites offering deals on insurance products.

The internet however is still a relatively new media and one that is still avoided by many who do not like typing information into online insurance quote forms or putting their credit card details through internet websites.

Whilst shopping for insurance through one of the direct insurance companies can be a good one stop solution there are many independent brokers who have established great deals on specialist insurance products that are just as competitive as those offered by some of the bigger direct insurers.

Many brokers now have discount schemes with some of the top insurance companies in the country which enables them to offer special offers on insurance to the general public.

Whether you are a one click shopper who enjoys using the internet to get your low cost insurance or someone who likes to pick up the phone and talk direct to an insurance advisor the choice is now there for you.