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Diamond Female Car Insurance Create Excercise Campaign

Female car insurance provider Diamond has come up with a truly unusual campaign encouraging women to make the most of being behind the wheel.

Diamond who provide female car insurance and who are part of the Admiral car insurance group of insurers have teamed up with Cardiff University and launched an incentive to get women carrying out a behind the wheel workout.

Before you start to think of the worst the idea is for women drivers to carryout a series of exercises whilst the car is not moving! It would certainly be an unacceptable prospect to consider exercise whilst the vehicle is moving. Well with the amount of delays on Britains roads today it might not be such a crazy idea to take advantage of a quick workout.

The regime proposed includes face exercises and joint manipulation of the shoulders and neck. The MD of Diamond female car insurance Sian Lewis believes the excercises would help drivers release some of the stresses and strains that we build up.

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