General Insurance News - Paper Advertising Dies

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20. 07. 2008

Are you one of those people who might be misguided by your fully comprehensive motor insurance cover

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Online Car Quotes

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The market for online car insurance grows month on month and you can also buy online to

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Online Car Insurance for Women

09. 07. 2008

Join the revolution of female drivers searching for car insurance online solutions

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Do car insurance companies mix and match phone numbers to make profit

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Buy Online Car Insurance

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The fastest way to get your motor insurance premiums sorted is to do it with a good buy online quote and purchase system

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Direct Line Car Insurance

30. 06. 2008

Delivering great home insurance car insurance to the UK consumer Direct Line are a true household name

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How Should You Spend Your Money

27. 06. 2008

Is your money better placed with an insurance broker or should you go direct to the underwriter

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Price Comparison News

25. 06. 2008

Aggregators for home insurance fall behind motor insurance providers

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Online Insurance Quotes

24. 06. 2008

Online quotes leap ahead of the conventional car insurance method of call free

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Cut the Cost of Motor Insurance

22. 06. 2008

If you are online you are in the best position to get a better deal on your motor insurance premiums

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Insurance News

Paper Advertising Dies a Slow Death
For many insurance companies not so many years ago insurance advertising dominated the paper publications in such greats as the Yellow Pages and Thomson Directory and these were the preferred choice of many insurance companies. In fact prior to 1996 the Yellow Pages reigned high as the king of advertisers and the insurance sections such as the car and home insurance sections commanded pride of place.

Particularly over the past 5 years there has been a big interest and swing toward the super highway that is the World Wide Web. With the intervention of the internet and its marketing opportunities paper advertising has taken a hammering over the past few years and it continues to lose favour with many businesses. So is this the end for paper advertising? For many it is, and they continue to give up the ghost on paper advertising preferring to put their marketing spend toward other media including corporate websites.

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