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Dixons Price Comparison Site

High street giants Dixons are set to launch their own price comparison site targeting the lucrative yet pretty untouched niche of commercial insurance. The major players Confused.com, Moneysupermarket and Comparethemarket.com currently avoid the area, staying happy with the mass markets of private car and home insurance.

The Dixons price comparison site will be a collaboration with call transfer giants Call Connections who will support the site with their call centre facilities and technologies.

Leaders at Call Connections are keen to stay ahead in the development of commercial and SME business insurance citing the area as an somewhat untapped commercial gold mine. The Dixons price comparison site is set to launch in October 2007 and become the first retailer to dip its toes in the insurance price comparison markets.

We have all heard the talk of supermarket giants Tescos launching their own price comparison site but as yet no official dates have been confirmed. It is clear that the online insurance market is continuing to grow at a pace and is becoming the choice of millions who are shopping online for all kinds of products.

The car insurance arena is fast becoming swallowed up in the internet super highway and whilst it continues to show promise as a vehicle for cost effective marketing we can expect to see other major brands joining Dixons and Tescos in launching price comparison sites.

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