Call Transfers - Car Insurance News

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Directory Advertiser Favours Call Transfer

Thomson Local Directory appear to have taken a controversial shift in traditional marketing strategy by effectively pricing some of its customers out of its directory in order to place �its own� white label car insurance advertisements to attract customers to ring call transfer lines. This might sound like Thomson is taking liberties and appear a little unethical but as the long term forecast for printed telephone directories is clearly terminal one might reconsider the desperate motives of the Thomson call transfer approach.

In the past few years the growth of the call transfer market has exploded particularly in the marketing of car insurance and general insurance Thomson Local Directory with a fresh chief exec in situ have obviously taken the view that removing competition from its paper directory and replacing them with its own adverts will enable them to make more profit than if they had sold classified advertising space, sorry guys but isn�t that what a classified advertisement publication is supposed to do!

The results of this mega u-turn can only be assessed by Thomson Local themselves but the reality is clear in the motive, paper advertising is dying faster than analogue TV and Thomson Local are taking every chance to improve profits by joining the call transfer market where they can effectively receive money every-time their phone numbers ring, the trouble is guys nobody will be looking in your directory to start with so not only have you alienated and cheesed off your customer base you are effectively fighting a losing battle by trying to join the call transfer market by placing seamlessly unbranded car insurance ads.

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