More Than Female Car Insurance

06. 06. 2008 posted in: Car Insurance News 2008

Insurer launches new car insurance for women brand

Female only car insurance, once a lucrative niche market brand, is now becoming somewhat diluted with other players joining the bandwagon from all directions. It still seems a little odd that despite years of reporting on it, nobody has yet created or placed any marketing emphasis on cheaper car insurance for men products, surely this element is feasible for male motorists who deserve a better deal on their car insurance premiums.

the market place for car insurance for women has without a doubt been a strong commercial strategy for some companies, notably Esure with their Sheilas Wheels brand and Diamond who are without a doubt the biggest and best providers of female motor insurance cover.

The latest general insurer to join the womens car insurance brigade is More Th>n, from the Royal Sun Alliance heritage with is its 'Women Drivers' insurance product. They are targeting the extra benefits element that might attract women to buy their car insurance.

The lifestyle element is more attractive and appropriate to the female audience, other less significant players in the car insurance for women game have attempted this strategy, unfortunately quite pathetically but a company with clout might just make it work and take advantage of the gap in the market.